Opportunity mapping is a technique used to systematically identify and prioritize customer needs, pain points, and desires. It involves creating a structured map of these opportunities to visualize and understand their relationships and impacts. This helps product teams focus on the opportunities that drive the desired outcomes, ensuring the product remains viable and impactful. Opportunity mapping is essential for managing complex opportunity spaces, breaking down large problems into smaller, solvable ones, and continuously delivering value to customers.
@Alfredo Artiles @Ana Vico